Director Digital Marketing

Oaks, PA | Direct Hire

Post Date: 01/26/2017 Job ID: 9282 Industry: Technology

Position: Digital Marketing Director

Location: Phoenixville PA

Salary: $110, 000

Our Client in Phoenixville PA is looking for a Digital Marketing Director to directly join their team.

This person will be responsible for the following:

-       Oversees the strategic direction of the brand’ s digital footprint, including national and local consumer web properties; digital advertising; and social media.

-     Constructs and steers the digital marketing plan and budget to grow awareness of the  brand and to drive quality leads throughout franchise system.

-       Manages productive relationships and tracking of results with digital vendors.

-       Provides direction to the field marketing team on digital updates and information to facilitate additional digital program adoption by franchise system.

-       Reviews and analyzes all digital reports to identify trends and shape additional strategy. 

-       Works collaboratively with franchisees on the Brand Marketing and Advisory Board to gain feedback and support in launching new digital initiatives.

-       Plans and oversees digital testing for continuous evaluation and improvement with digital brand experience.

-       Evaluates and manages the digital ecosystem with other Marketing Team members to ensure brand consistency and efficiencies, i.e., blog, e-newsletters, online lead generators.

-     Serves as a digital trend analyst -- gaining, reading, processing information on the latest and greatest in the digital world and how items may apply to the brand.

 

Background:
  • 7-10 years experience in marketing/digital focus
  • Experience in a franchise system/dealer network or similar structure.
  • Working knowledge of:
    • Wordpress CMS
    • Google Analytics and similar tracking tools
    • Testing platforms such as Mouseflow, Crazy Egg, etc.
    • Digital advertising mediums, i.e., Adwords options
    • Social media platforms of Facebook, Instagram and related advertising solutions
  • Proven track record of:
    • Vendor management experience
    • Leading comprehensive web launches
    • Managing digital campaigns
    • Working with other internal teams toward similar goals/outcomes
    • Analysis/testing with enhanced results that made an impact

 

 

 

Cynthia Antonacci


Not ready to apply?

Send an email reminder to:

Share This Job:

Related Jobs: